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01.03.2010

Understanding the Participatory News Consumer

In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day.

The internet is at the center of the story of how people’s relationship to news is changing. Six in ten Americans (59%) get news from a combination of online and offline sources on a typical day, and the internet is now the third most popular news platform, behind local television news and national television news.

While online, most people say they use between two and five online news sources and 65% say they do not have a single favorite website for news. Some 21% say they routinely rely on just one site for their news and information.

In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory. These new metrics stand out:

  • Portable : 33% of cell phone owners now access news on their cell phones.
  • Personalized : 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
  • Participatory : 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.

Pew Internet & American Life Project

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