Her finner du materiale som omtales i, eller er relevant for tema som tas opp i boka Tekst 2 null. Eksemplene er ordnet kapittelvis i menyen nede til høyre.

Les mer om boka på disse sidene og hos Universitetsforlaget

25.06.2012

Acxiom, the Quiet Giant of Consumer Database Marketing

IT knows who you are. It knows where you live. It knows what you do.

Scott E. Howe, the chief executive of Acxiom since last summer, has said he sees the company as a new-millennium “data refinery,” rather than a data miner.

It peers deeper into American life than the F.B.I. or the I.R.S., or those prying digital eyes at Facebook and Google. If you are an American adult, the odds are that it knows things like your age, race, sex, weight, height, marital status, education level, politics, buying habits, household health worries, vacation dreams — and on and on.

Right now in Conway, Ark., north of Little Rock, more than 23,000 computer servers are collecting, collating and analyzing consumer data for a company that, unlike Silicon Valley’s marquee names, rarely makes headlines. It’s called the Acxiom Corporation, and it’s the quiet giant of a multibillion-dollar industry known as database marketing.

NYTimes.com

Ingen kommentarer:

Legg inn en kommentar

 
Design by Pocket Blogger Templates