The title refers to the Friday press briefing wherein the White House releases information about several sensitive stories, thereby preventing discussion and reducing any probable impact in the media.
Donna: What's take out the trash day?
Josh: Friday.
Donna: I mean, what is it?
Josh: Any stories we have to give the press that we're not wild about, we give all in a lump on Friday.
Donna: Why do you do it in a lump?
Josh: Instead of one at a time?
Donna: I'd think you'd want to spread them out.
Josh: They've got X column inches to fill, right? They're going to fill them no matter what.
Donna: Yes.
Josh: So if we give them one story, that story's X column inches.
Donna: And if we give them five stories ...
Josh: They're a fifth the size.
Donna: Why do you do it on Friday?
Josh: Because no one reads the paper on Saturday.
Donna: You guys are real populists, aren't you?
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