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13.11.2011

Twitter management

Ashton Kutcher decided to hand over the management of his Twitter feed to Katalyst Group, a company he co-founded, because “a collection of over 8 million followers is not to be taken for granted.”
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For those of you who don’t already know, Kutcher’s actions, which he explained in a post called “Twitter Management,” came after he tweeted a defense of fired Penn State football coach Joe Paterno. Paterno’s assistant coach has been caught up in an intense child sexual abuse scandal. Kutcher somehow missed the entire controversy and posted a knee-jerk response that was not, to put it lightly, well-received.

Now Kutcher has decided that he can’t be trusted with his own feed. It’s too precious. There are too many people watching and he doesn’t want to massively fail in front of them. “While I will continue to express myself through @Aplusk I’m going to turn the management of the feed over to my team at Katalyst Media to ensure the quality of it’s [SIC] content.”

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